Taktika

Ignorance is Bliss
Visual identity / Web design

Client: Agnė Kučerenkaitė
Photos by: Darius Petrulaitis

Awards: ADC*LT SILVER for the website

The website for Ignorance is Bliss. Ignorance is Bliss is a continuous design project founded by Agnė Kučerenkaitė. The research-based project utilizes industrial waste and secondary materials and converts them into interior and exterior products of higher value. Ignorance is Bliss is giving a new identity to waste and to the built environment, with empathy for planetary health, and is awarded multiple design awards worldwide.

Our task was to create a visual identity and website focusing on the functionalism, reuse, and connection between materials, the main value of Ignorance is Bliss. Same as in the visual identity, on the website we decided to highlight how waste (Ignorance) could be connected and made into something solid and beautiful (Bliss). This choice led to using the same principle in the big and small details of the website, like the visually big collapsing and connecting animations of the titles or the small particular, in the same way, create animations on the icons when a person moves the mouse on them.

Same as showing the reuse of waste, another important task was to put attention to a wide variety of different research and the final products which come from it in an attractive, simple, but solid way. That was very important, as the research and the product are equally important parts of Ignorance is Bliss. And we believe we managed it.